Children ̓s and Young Adults ̓ Literature group,Faculty of Literature and Foreign Languages, Payame Noor University, Tehran, Iran. , mosafer_e_barfi@yahoo.com
Abstract: (129 Views)
Drawing upon the theory of conceptual metaphors, Forceville has introduced a novel categorization within the domain of visual metaphors. According to his system, a pictorial metaphor can be the result of an image alone or the result of an image interacting with text. Consequently, a metaphorical cover design, under Forceville's framework, can be attributed to the image on the cover or the interplay between the image and the book's title. This research delves into the comparative analysis of the cover designs of the original English edition of the picture book "Hug Me" by Ciraolo and its Persian translation, employing Forceville's typological approach. This article answers three questions: 1- What kind of metaphors and similes are used in the cover design of the mentioned books? 2- How does the typography of the title conceptualize the visual metaphors on the cover? 3- What are the similarities and differences between the visual arrays of the cover design of the English and Persian versions of the work? The study explores the interactions of design elements on each cover across four key areas: 1) the inherent interaction within the image itself, 2) the interaction between the image and the legible aspect of the title, 3) the interaction between the image and the typographic aspect of the title, and 4) the intrinsic relationship between the legible and typographic elements of the title. While the image on the cover and the semantic equivalence of the title are maintained in the Persian translation, the typography of the title undergoes modifications during the translation process. Thus, a comparison of the cover designs can shed light on the metaphorical role of the title's typography. This research is the first in Iran to consider both the legibility and typographic aspects of textual elements in the analysis of visual-verbal metaphors. Preliminary findings suggest that, in line with Forceville's typology, the metaphorical and analogical interactions between the image and the legible aspect of the title are consistent across both cover designs. However, the metaphorical and analogical relationships between the image and the typography of the titles in the two editions are not identical.
Article number: 5
Type of Study: Research |
Subject:
Visual Arts
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