In the contemporary world, the concept of Eros is facing serious threats—threats that have emerged from profound and widespread social, economic, and cultural transformations. These threats signal an escalating crisis in the realms of life’s meaning, morality, and individual identity. Within this context, hypertechnology, the spread of nihilism, and the dominance of neoliberalism have led to fundamental shifts in core human concepts—especially regarding interpersonal, emotional, and erotic relationships. This study, focusing on the philosophical perspectives of Byung-Chul Han, the Korean-German thinker, explores the semantic and ethical condition of Eros in the neoliberal world. It aims to analyze how this condition is represented in one of the prominent works of contemporary cinema: Shame, directed by Steve McQueen. The central question of the research is how the concept of Eros has undergone transformation, decline, and crisis in the modern world—and how Shame reflects these changes. By employing a method of film content analysis and integrating it with Han’s theoretical concepts, the study delves into the philosophical and ethical substructures of the film. The findings reveal that the main characters, in the face of extreme individualism, the dominance of profit-driven logic, and the severance of emotional ties, are thrown into identity and moral crises. The film, by portraying cold and commodified human relationships, illustrates how neoliberalism has emptied Eros of meaning and reduced it to its most superficial form. Ultimately, the study concludes that in today’s world, Eros is not only experiencing a crisis of meaning, but is also being driven toward annihilation by the logic of control and productivity.