Volume 7, Issue 14 (3-2018)                   mth 2018, 7(14): 31-42 | Back to browse issues page

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Pourmand H, Ebrahimi S. Semiotic Criticism of the Works of Philippe Stark from Barthes’ View. mth. 2018; 7 (14) :31-42
URL: http://mth.aui.ac.ir/article-1-843-en.html
1- faculty of art and architecture, Tarbiat Modares University,Tehran,Iran
2- faculty of art and architecture, Tarbiat Modares University, Tehran,Iran , Sara.ebrahimi@modares.ac.ir
Abstract:   (3313 Views)

By textual critic, one can access to a greater knowledge of the subject matter. Among the types of criticism, Semiotics and through different theoretical views, Barthes’ Semiology points of view have been selected. Barthes continues Saussure Semiotics and promotes his univocal vision. He explicitly indicates three levels of meaning; denotation, connotation and myth. Concerning the development of Post-modern, attempts by designers to utilize metaphors and metonymies in product design, some designers achieved more success and got more attention to their designed products. Among those designers, Philippe Starck has been selected as an index designer. The question in this research is that which semiotic traits of Philippe Starck’s works had made them special all around the world and different from other products? So this paper is an attempt to review and analysis of the Starck’s works based on Barthes point of view. This study is a descriptive, analytical and comparative research whose data were collected through library and documentary. Part of the design selected and analyzed from the perspective of Semiotics Barthes said; the results shows that Starck tries to create new and innovative situations for his users and activate their minds to be creative and have some new experiments with his products. To get this purpose, he displaces Barthes’ levels of meaning. Typically, diverse products first start with Denotation, then Connotation and ultimately myths, but Starck experiences different ways in his works and uses these semantic levels in another way. This will challenge the minds of the audience and thus make the product lasting.

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Type of Study: Research | Subject: Applied Arts

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